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This isn’t just a normal schmormal Amex Hilton Surpass 100k, it’s got retention juice built in. Remember, Amex limits you to one sign up bonus in a lifetime so you want to make sure it’s a good one. I signed up for this card last year when they offered a 100k points, but this offer ALSO includes a free night after your 1st anniversary. That’ll make you keep the card an extra year 🙂 I’ll most likely keep this card in my wallet as it has a great referral bonus as well: 20k points per referral. That’s not a blogger thing, it’s open to anyone that has the card. That’s a heck of a deal.
ICYMI, Hilton recently changed their Honors program with mixed response. Some like it, some think it opens the door for future devaluation. Regardless, Hilton has been running a lot of loyalty incentives. They extended Diamond status to a lot of loyalists and are also offering 100% bonus on purchased points. Now you can earn an easy 100k points after $3K spend + Free night on your anniversary. That’s solid.
I value Honors at $0.004 to $0.005 per point.
That means you’re earning $0.048 – $0.06 per dollar back when staying at Hiltons and between $0.024 and $0.03 when eating out or getting groceries. While I’d rather earn a flexible currency over a fixed one, those aren’t horrible rates of returns and worth considering when making minimum spend requirements.