Alaska Airlines extends status and hints at more loyalty perks

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Alaska Airlines extends Elite Status

Alaska Airlines has had quite a year. We learned they will join One World, they’ve since accelerated their AA partnership , and now they have gone customer friendly and have committed to extending your elite through 12/31/21. I’m a fan of Alaska Airlines and have taken full advantage of their uber lucrative partner earn rates. I was quite pleased to receive an email yesterday detailing Alaska Airlines’ plans to tell their loyalists, ” We got you.” Even those that were status matching. Let’s take a look

Elite Status Extension Details

  • Whatever your current status is….extended until 12/31/21

This means that whatever your current status is, you’ll have it to enjoy after Alaska Airlines is welcomed into One World. That is great news for those with Gold and above as it’ll mean lounge access even when traveling on economy tickets internationally.

  • Future MVP and MVP Gold members are going to have incentivized EQM earning opportunities to help boost status for 2021

This is an interesting proposition. Personally, I’d rather see a requirement reduction, and maybe that’s in the works, but in either situation, it appears earning thresholds may be easier than they currently are for loyalists via bonus EQMs or the like.

  • MVPG75 will have additional opportunities to hit status and claim that bonus 50k

This is by far the best perk of MVPG75. I’ve held it and Gold and my upgrade ratio was virtually the same. Having that status in 2021 will be fantastic since it should equate to One World Emerald and grant access to first class lounges internationally.

  • Elite miles rollover to 2021

However many EQMs you’ve earned between 1/1/20 and 4/30/2020 will rollover for the same period in 2021. That is pretty fantastic and gives members a head start towards 2022 status

  • Status match is achieved and extended to 12/31/2020

Wow…if you were lucky enough to status match during that timeframe, congrats, you have status for over 20 months without flying a single Alaska miles potentially.

  • Companion Certs are extended until 11/26/2021

You can make these purchases up through 12/31/2020 – so if you have a companion certificate this news gives you a little more time to book.

Overall

I think this is a very generous offer for Alaska to roll out. Not only do you get to extend your status, but even those in the midst of a match will keep status through 2021, and your first quarter EQMs will rollover and match for 2021. This is pretty fantastic. I would also think that their current mega partner award rates would hold since travel should be incentivized for the remainder of the year, and who knows, maybe they can keep some of their ex-One World partners for longer. I’m eager to see how they adjust earning for MVPs and MVPGs so that they can hit status quicker and whether EQMs may be integrated into their credit card earning, or how they apply a multiplier to flying. Personally, I’d rather see earning stay the same but have tier thresholds drop by a significant percentage, but that probably just benefits people like me who fly on partners more than Alaska metal. We shall see how that rolls out, but this announcement is in line with Alaska’s reputation for being customer friendly.

Check out BA First Class…an Alaska partner

Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.

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