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Rakuten started their Black Friday on Thursday with 12x, but as they have done in the past, they popped the deals up to 15x for Black Friday itself. Saks is at 16x – great for Amex Platinum, Dell at 15x – great for Amex Business Platinum, 1800 Contacts is at 20x, etc.
Rakuten has done 15x in the past for Black Friday, and even some targeted 20x just as we’re seeing today. There is a chance we could see it come back on Cyber Monday, but if you’re looking to do some shopping, strike while the deal is hot.
If you’re unfamiliar with Rakuten, or shopping portals in general, read this article which goes into more detail. Throughout the year, Rakuten runs increased bonus promos like the 11x we are seeing today, but keep an eye on the upcoming weeks – we usually see bonuses increase to 15 to 20x around Thanksgiving and Black Friday.
You can earn cashback or Amex points via Rakuten
If you are unaware, Rakuten ( formerly Ebates ) partnered with American Express and gave its members the option to earn Amex Membership Rewards in lieu of Cashback. The rate: 1% = 1 Membership Reward. Read this article if you want to learn more.
Personally, I find this to be a far more attractive option since I value Membership Rewards anywhere between 1.5 and 2 cents. This current promo means you could earn an effective 21/ 28% back in the form of points.
Don’t have a Rakuten account? Get $40 after you spend $40 with our referral
You can earn $40 cashback when you spend $40+ by using our link
Loads of stores at 12x but look at Dell and Saks
There are great sales at Nike, Dermstore,
How quickly do the points populate your account?
Once a quarter, Rakuten will send the points over to your Amex account. Feb 15th, May 15th, and so and so forth. You can see it populated the same day.
That was a really big quarter for me, but just those points alone were close to a Lufthansa First Class redemption via Avianca LifeMiles ( 87k ).
Overall:
This is a great time to utilize the Rakuten portal
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