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Tell Me Why
Kerry Philipovitch, AA’s lead of the customer experience team, did an interview recently on “Tell Me Why, ” AA’s podcast. I first became aware of the podcast when it was revealed on an earlier edition named, ” Help Compensate for thing that happen on the flight” that AA is monitoring how people complain for compensation. In that episode it was revealed that AA is keeping tabs on customers in case they complain “too much,” and if so, AA will rake back the miles they’ve given them. YIKES. The podcasts are short, and the Valentine’s Day episode revolved around “Basic Economy,” some of the hiccups they’ve faced, and the struggle to communicate the fare restrictions when purchased through a 3rd party. At the end of the episode it was revealed that AA may introduce some tech to allow “upgrading” out of Basic Economy during check-in.
I’m going to venture out on a limb, but I would guess that most people who purchase Basic through the likes of Expedia, don’t really understand that they don’t get a seat assignment, overhead space, miles, etc and are quite disappointed when they arrive at the airport/plane. A quick upgrade could be nice, especially if that upgrade were available online, 24 hours in advance, and would allow a customer to apply same day changes utilizing their elite status. At any rate…you can listen to the entire podcast below if you’d like.
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