Hotels

IHG not only devalues award program but adds new 41k level that excludes 40k free night certificates

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  • IHG has said that the devaluation was a technical glitch

Wow…what a middle finger to IHG cardholders. If you’re unfamiliar with what I’m referring to…if you hold an IHG Premier or an old IHG Rewards Select you receive an annual night certificate worth up to 40k per night. Hotels are now pricing at the magic level of 41k. Gimme a break.

When IHG introduced dynamic pricing, many hotels would dip below the threshold when demand wasn’t high, and it took a bit of the sting out of their move from a fixed award chart to demand based. That sting just became a welt.

It was one thing to read about the 30%+ overnight, without warning, devaluation to the IHG program. That, in and of itself, is terrible communication and lacks respect of those who have been loyal to the brand over the years. We’re sensible people, but give us warning and ability to navigate. Programs devalue all the time, but to do it in the dead of night, amidst a pandemic, is pretty terrible.  But…introducing a new level of pricing that just barely moves a property out of qualifying for an IHG free night is pretty awful. The rate for the IHG was a little over $260.

IHG 41k Award rate - Intercontinental ChicagoAs an FYI…here are the cash prices for Sept 3rd to 4th.

  • IHG is $.0064 per point
  • Kimpton is $0.0034

IHG 41k Award rate - Intercontinental Chicago

Here you can see the terms and conditions for the free night certificate – 40k or less

a screenshot of a cell phoneI searched with Free Night stipulated to see if it would indeed work ( maybe they folded in properties that were within 1k points – giving IHG the benefit of the doubt ). Nope. Didn’t work.

a screenshot of a computer screen

However…when I changed the dates into December, the 19th and 20th to be exact when rates are around $220.

a screenshot of a hotelthe property prices at 35k and it works. Roughly $0.0062 per point.

a screenshot of a hotel

You can also see the Kimpton plummet in points. No surprise here – Chicago in December is brutal. But a 40k point swing at Kimpton Hotel Monaco.

Overall

Was it purposeful? They certainly could have programmed their code to bump anything around 40k down to 40k. Dynamic pricing means rates will fluctuate and could land on 41k, but as you can see from examples the algo doesn’t assign a fixed value to the points in any predictive manner. Is it offer season? Amount of rooms booked? Who knows. But negating award certificates by pricing a mere 1000 points ( which could be bought for roughly $6 using Cash and Points ) seems pretty petty.

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17 Comments

  • […] shares even more examples of hotels with outrageous points costs. Monkey Miles even reports that many hotels are regularly charging 41,000 points per night — right above the line of where you could use a free night certificate from the IHG credit […]

  • Scott April 18, 2021

    It’s a real shame what IHG has done over the years to their loyal customers. I used to be Platinum, but ever since they started experimenting and aggressively devaluing their program, I hardly stay at their properties. Bonvoy, Hilton, Hyatt.

  • DaninMCI April 9, 2021

    Normally I’d jump on this issue as well except I just did a search for a few properties and found a couple at 39,000 points that normally run 40 to 60k. I think the hotels will be to blame for this as well as demand. For example I’ve been trying to book the Crowne Plaza Tel Aviv for later this year and some nights it’s 39k and others it’s 60k. That is a big swing in price. To me that’s like saying the cash rate is $150 or $300 depending on the night.

  • […] sour on IHG right now. First, they devalued the program (again). And now Monkey Miles writes that the company instituted a 41,000-point redemption level. You know, so it’s harder to redeem the free night certificate. That’s pretty […]

  • ColoradoTraveller April 8, 2021

    Not surprised one bit.

    This is coming from the same geniuses that promised a free uncapped night after a year with their CC, but then changed the terms before the year was up!

    Maybe getting your marketing degree by watching InstaGram videos wasn’t such a good idea!

  • Brutus April 8, 2021

    IHG’s point values seem to be randomly generated. I just booked two nights in Pittsburgh next year at the Kimpton at just over .9 cpp. It will be interesting to see how their point values change once all of you have ditched this shameful and terrible program.

  • Mike Saint April 8, 2021

    IHG is the WORST!

  • tjp74 April 8, 2021

    Hyatt all the way. So glad I stuck with Hyatt since 2016.

  • Charles Dashkowitz April 8, 2021

    Well, hopefully they’ll make the points easier to get and adjust the free night certificate some. I’m not holding my breath on either of them and it’s one more reason to not collect IHG points. They are becoming the pesos of the hotel industry.

  • Jason April 8, 2021

    And their credit card earns 1x on most spend. So a 0.3% return per dollar spent. What a joke. Its no wonder no one spends on the card

    • Gene April 8, 2021

      I couldn’t agree more. The IHG credit card is absolutely useless. I have never used it for anything other than the sign-up bonus and can’t imagine that I ever will.

  • Christian April 8, 2021

    Terrible but good to know.

    Marriott: Bonvoyed
    IHG: Hold my beer

  • Hank April 8, 2021

    What’s shameful about it? Their program, their rules. If someone don’t like it then they can go to Marriott, Hyatt or Hilton.

    • Sho'nuff April 8, 2021

      Shut up, Hank.

    • Brutus April 8, 2021

      This is the correct take, Hank. It’s a business decision. It might turn out to be a bad one, but shameful it’s not. The sooner people realize that they are the mice in these little experiments, the better off they’ll be.

    • Linmoron April 8, 2021

      Shut up Hank.

    • josh April 15, 2021

      I agree. Its their program and they can offer what they want.

      IHG offers almost nothing to elite members and their rewards program is very poor.

      So if people still decide to stay there instead of Hyatt, marriott, Hilton who have far superior programs then its their own fault and they shouldnt complain. Instead blame themselves for selecting the wrong program.

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