Is the new top tier Alaska Airlines MVP Gold 100k even worth going for?

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Alaska Airlines MVP Gold 100k

Earlier in the month, Alaska Airlines announced that in early 2022, they will incorporate a new top tier status called MVP Gold 100k. For years, Alaska has maintained MVP Gold 75k as their apex status that required only 75k Elite Qualifying Miles and offered a unique bonus of 50k miles after qualification. That’s the sauce right there.

However, earlier this year, Alaska was admitted into the One World Alliance and is competing with its fellow member, American Airlines, which maintains an elite status that requires 100k Elite Miles ( or segment threshold ). American Airlines also requires a spend requirement which, thus far, Alaska has veered away from, thankfully.

In order to level the playing field, Alaska has rolled out a new status level that requires 100k Elite Miles as well. Let’s take a look at Alaska Airlines MVP Gold 100k, and where it’s differentiated from their already stellar MVP Gold 75k.

What do you need to do to qualify for Alaska Airlines elite status

Here is the big kicker coming for 2022. You’ll need to put your butt on Alaska Airlines a lot more than in the past. I’m someone who definitely flew quite a bit of Alaska Airlines flights, but the bulk of my EQMs came from British Airways. While I may still be able to hit MVPG75k this way, it would be increasingly difficult to hit their new top tier with this method.

Look at the difference between MVPG75k and MVPG100k and its staggering. You’ll need to fly 24 segments on Alaska Airlines marketed and operated flights vs just 6 ( 12 in 2022 )  for MVPG75k. That alone is enough to keep me from going for it. I don’t live in a city that has many Alaska flights, and while I could certainly get 2, 4, or 6….maaaaybe 12 in a calendar year….24 is 2x a month! Not going to happen for this guy.

Alaska Airlines MVP Gold 100k requirements
Alaska Airlines Elite Status Requirements

**Note that MVP Gold will pop up to 6 segments and MVPG75k will require 12 starting in 2022.

Alaska Airlines MVP Gold 100k Elite Benefits

As you can see in the red box, you will earn 150% bonus as an MVPG100k which is 20% more than you’d earn as an MVPG75k. This could end up being valuable if you were to fly a ton each year. When they say 150% bonus, it means the redeemable miles you’d earn on any given flight. Is it more valuable than using those 25k miles to elite status in another airline? Debatable.

If you were to fly 10k miles on Alaska Airlines

  • MVP – 15k miles
  • MVPG – 20k miles
  • MVPG75k – 22,500 miles
  • MVGP100k – 25k miles

Alaska Airlines MVP Gold 100k benefits
Service Benefits

There isn’t any distinguishable difference between MVPG75k and 100k when it comes to service benefits. Each status carries One World Emerald status, priority phone lines, and comped same day changes.
Alaska Airlines MVP Gold 100k service benefitsAirport Benefits

Again, no distinguishable benefits between 75k and 100k

Alaska Airlines MVP Gold 100k airport benefitsFlight Benefits

Here is where it get a bit better and could be an incentive to push those extra miles to Alaska vs going for the lowest tier of another airline.

Alaska MVPG 100k get the following additional benefits

  • Highest priority of upgrade
  • An additional System Wide Upgrade on American Airlines
    • We still don’t know how this will be prioritized to AA’s own elites, but having an additional SWU is quite valuable especially when you consider the additional milage earn rate
  • You’ll get a snack in addition to a premium beverage – this applies when you you’re not upgraded and still in economy.

Alaska Airlines MVP Gold 100k flight benefits

Overall

Alaska says they are going to have more benefits rolling out for MVPG100k as we get into 2022, but I would say this primarily benefits those with a lot of flights out of Seattle.  Sure there is a Delta, BA, AA quasi battle happening, but that’s Alaska’s turf and it’s super easy to only fly Alaska. For everyone else…the 24 segment requirement, I could stomach 12, is a massive hurdle to overcome to pick up a snack, an extra SWU, and 20% more miles.

It’ll be interesting to see what AS comes up with as additional benefits, and AS is easily the most customer friendly full service carrier in America so I’m hopeful, but I would be super happy to hit MVPG75 and skip 100k.

Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.

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4 Comments

  • HP December 9, 2021

    Having just flown on a flight as a MVP75k, where I was 9th on the waitlist, being placed in the highest priority will be worth getting to 100k. Getting 1st class upgrade is the primary reason for high status. Given the symbiotic relationship with American and its huge number of elites, it’s imperative to get to 100k status to get high percentage of upgrades. There are too many 75k and American executive elites to contend for upgrades next year.

  • Ghostrider5408 September 26, 2021

    I am a longtime AS flyer (MM+) and have for the most part enjoyed Alaska Airlines and the people. Having said that AS today is not the airline I was so loyal to for the past 25 years, for the most part an entirely new top management team with new thoughts on how the airline needs to be run/go. No question in listening to the new team that AA is their “main squeeze” speaking for myself that could possibly be a a fateful move as long as Parker is running AA. The team keeps telling us many of the new routes our for us to connect to AA’s worldwide system, gag me with a spoon. First your flying main cabin as AA upgrades for us connecting here in the NW are slim to none, defaulted to NONE.

    If one travels internationally as I have for the past 14 years the OW alliance does very very little for us. Case in point look to the redemption rates for the “alliance partners” for AS, we lost EK and got another ME3 transferring from a different location. We have BA and no more seat reservation fees !!

  • Mon September 26, 2021

    75k requires 12 segments starting in 2022 as well

    • Miles September 26, 2021

      great catch! I updated, thank you!

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