Airlines News

Southwest adds value back to their loyalty program and makes status a bit easier to attain.

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Round of applause everyone. Southwest has decided to do something you seldom see…add value to their program rather than devalue it, and make status a bit easier to attain. This is accomplished via 5 steps and it’s in stark contrast to the hideous Delta announcement we saw earlier in the month.

Personally, I don’t chase Southwest status, so the reduced A-List requirements don’t have a lot of meaning to me, but I know some people who are absolutely obsessed with Southwest and this makes status a lot more attainable.

I find the Cash + Points update the most enticing. Currently you need to have the full amount of SWA Rapid Rewards in your account for a redemption, this will make using the points much easier – keep in mind the cash used in conjunction with Cash + Points won’t count toward status.

  • Cash and Points
    • Begins Spring 2024
  • Credit Card Spending is enriched
  • Fewer Flights to A-List
    • Fly only 20 one-way qualifying flights or earn 35,000 tier qualifying points in a calendar year to earn A-List status-and all the perks that come with it
    • Starts 1/1/24
  • Fewer Flights to A-List Preferred
    • 40 one-way qualifying flights (down from 50 flights)  or 70,000 tier qualifying points  to earn A-List Preferred status.
    • Starts 1/1/24

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Overall

If Southwest is any indication of reduced travel demand, I wonder if we won’t see more targeted offers for status, etc from other airlines; however, it’s worth noting that Southwest had a lot of bad press last Christmas when they had a severe meltdown. I’d say SWA has won back a lot of customer goodwill over the past year, and creating more value, more ways to use points, and an easier path to status only highlights their willingness to lure customers back over.

Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.

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1 Comment

  • steve October 18, 2023

    So here’s the deal. When SWA reduce the flights needed by 20% but raise fares over time by 20%, its not “adding value back”. Let alone when they consistently devalue their points by at 20% over the past year. If you think a major airline has your best interests in mind, you don’t understand capitalism or markets.

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