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Turkish Airlines teamed up with Gladiator director Ridley Scott and unveiled a visually stunning advertisement for the airline and Istanbul in general called: The Journey. It features a protagonist who finds a lost journal in business class and then proceeds to track down its owner in various hotspots around the country. Cool idea and Scott is one of the best directors ever. What could go wrong?
As an actor and film buff, I really liked the ad. As a travel blogger I also thought it captured the city beautifully: it even featured the Kempinski Ciragan Palace hotel which is on my bucket list to stay. However… as an AV geek and points and miles nerd, it was a major let down. The airline featured its old business class. The business class that people have complained about. The one that you see is 2-3-2 and not the new business class which will be 1-2-1.
Turkish Airlines is debuting a new business class later this year – it was leaked by hurriyet: But it’s not in the ad?!
WHAT?!?!?! The new cabin is rumored to look like the photos below which were published late last year. Why on earth would the airline spend millions on an ad campaign directed by an A list director, that is gorgeous, and not feature their brand spanking new product that is a massive improvement over their current offering. I really don’t know.
Maybe the seats weren’t ready, but Super Bowl ads cost $5M for 30 seconds, let alone the shoot cost… It wouldn’t surprise me if 20,30,40M isn’t spent on this campaign when all is said and done. And it doesn’t feature your new product? That seems like an insanely expensive missed opportunity.
Here’s the ad if you wanna check it out.