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If you missed the news, Amex announced a Biz Plat devaluation. Starting January 1st, 2020, the 10 GoGo passes, Boingo, WeWork, and roadside assistance benefits will end. Pretty much everyone and their mother pronounced the Amex Biz Plat dead.
Let’s be honest, aside from GoGo ( that loss hurts ) were THAT many people actually using Boingo, WeWork, and the roadside assistance so much that it’s a massive loss? I’d argue not. Certainly not for me. In fact, a lot of people were complaining that they really didn’t get great use out of Gogo because their flights weren’t equipped ( hello Southwest ) or as I’ve experienced, fly on planes that have been upgraded to Satellite wifi and therefore couldn’t redeem.
For the record, I burn through them quite quickly and easily saved $200+, but the relationship is over and we must look forward.
I have a feeling Amex will introduce additional benefits before 1/1/2020 and here are 3 that I’d like to see happen that I don’t feel are preposterous.
$179+ Clear membership credit
This would mimic what Amex did with the Green card, but instead of a $100, it would completely reimburse one person for a full year ( assuming they have a Delta account ).
$200-$250 travel credit without incidental fee limitations
This would be on par with Chase Reserve and Citi Prestige and be a great step in the right direction for cardmembers. I’d be excited even if the fee stayed the same, but travel was categorized in the same way as the new Amex Green. It would be a clean credit. If they wanted to make a splash…up it a bit.
5x in top two categories, up to $300k
Amex Biz Gold already offers 4x on the following categories up to $150k
- U.S. purchases for advertising in select media (online, TV, radio)
- U.S. purchases made directly from select technology providers of computer hardware, software, and cloud solutions
- U.S. purchases at gas stations
- U.S. purchases at restaurants
- U.S. purchases for shipping
Add travel to the list with the same categorization as the new Amex Green and make it 5x – everything changes. Like the earth shifts on its axis, Browns win the superbowl, and kale tastes good kind of changes.
In fact, if Amex Biz Plat were to offer 5x on even one selected category it would set a new precedent and become the best business card in anyone’s wallet. Top 2…done deal.
Adding 1 extra point, travel, and doubling the limit would easily justify the higher annual fee compared to the Biz Gold IMO. If you spend in excess of the $300k it would also justify keeping an Amex biz gold in which you could earn 4x on two more categories up to $150k.
A bonus 4th? Up the referral bonuses to 110k
The Chase Ink Business Preferred allows referrals up to 100k a year when most other Chase UR cards are capped at 50k. Why would Amex not double the max referral amount on their most expensive card offering? The ability to earn more referral points helps to offset the annual fee when benefits are decreased, plus referrals points are far cheaper to Amex than other means of marketing…I’d assume.
What would you like to see Amex Biz Platinum add as benefits?
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