Alaska Air announces more crossover benefits with Virgin America

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Alaska Air announces more crossover benefits with Virgin America

Alaska has been very proactive and communicative with their members regarding the merger with Virgin America. I woke up today with an email announcing more crossover benefits between the two companies as they continue to co-exist under the same umbrella.  Let’s take a look at what new benefits we can enjoy, and what we have to look forward to later in the year.

Alaska Air announces more crossover benefits with Virgin America

Most members want their elite status to be reciprocal. Alaska is taking steps to make that happen. Here’s what you can enjoy now

  • Priority Check-in
  • Priority Boarding
    Alaska Air announces more crossover benefits with Virgin America

What’s coming later on in the year?

  • Free bags
  • Comped premium seat selection
  • Paid 1st class upgrades

It isn’t listed but I would hope that complimentary upgrades would roll out as well

Some tips…

  • Check in with the airline OPERATING the flight. This means you could have booked on Alaska, but will fly on Virgin. Check in with Virgin
  • Preferred seating isn’t reciprocally comped yet for elites. So use your confirmation code

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Overall

I’m impressed with how Alaska is handling the merger. Both airlines have very loyal customers and have treated them like partners throughout the process. The increased earning potential that Alaska has in place through the rest of the year on its partners is INSANE, and the airline’s loyalty program still earns a mile for every mile flown. At a minimum. That’s fantastic! Kudos to you Alaska. You’re upholding a great program and communicating changes well ( aside from that crazy Emirates deval).

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There is currently an 80k offer after $4k spend in 3 months available in branch, and up to 90k after $6k spend in 6 months. I suspect some version of this will be online soon if you don’t want the hassle of going into a branch.

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2 Comments

  • eponymous coward March 6, 2017

    “It isn’t listed but I would hope that complimentary upgrades would roll out as well”

    Why would you expect this before the completion of the merger and Virgin’s absorption into Alaska? Virgin America NEVER gives free upgrades to their elites.

    • Miles March 6, 2017

      EC – thanks for the aggressively worded comment and patronizing tone. It stays in line with your prior comments and is a great way to start off the week 😉 I didn’t say that I expected it to happen, but that I hoped it would. It is a perk of elites within Alaska, and as they’ve intimated, members would like reciprocity. Additionally, Alaska hasn’t announced any formal plans to strip the VA brand. Sooooo why wouldn’t they extend benefits and enrich the program across the board? As an MVP 75k I would be more inclined to book VA on a route vs any other legacy if I knew my MVP75 perks would be valuable. Time will tell.

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