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Why I still fly BA’s business class when it’s inferior

a plane with seats and a person walking
Upstairs on British Airways Club World

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In one simple word…points. In 2016 I hit AA’s top tier status, Executive Platinum. Well, it was the highest published at the time – nowadays, Concierge Key is top tier, but I was operating under cognitive dissonance then that I was, in fact, top tier 😉 When AA gutted their program, turned it Revenue based, I looked elsewhere. Of the big three, these days, I tend to think United offers the best perks for their 1ks when compared to Executive Platinum, but that’s for another post. I knew I wanted to get the best earn for my time in the air, and I status matched to Alaska’s Top Tier, MVPG75. What I didn’t know at the time, was that Alaska would introduce some absolutely incredible earn rates on their partners. Specifically, British Airways, and as a result, I’ve consistently opted to fly their inferior business class to earn a ton more miles.

Here’s a look at Alaska’s current earn rate for British Airways flights.

Since I have MVPG75, I earn an additional 125% on top of the rates below.

a screenshot of a screen
Alaska partner earn for British Airways

In discount biz this equates to 375% earn rate for me. If I get rescheduled, I’ll hit 475%. Those are unbeatable earn rates.

I position myself for better prices

I’ve written in the past about how British Airways often prices their flights originating from mainland Europe far cheaper than those out of London. Often times in the $1500-$1700 range, vs $4000+ out of London. So when I’m in England, which I am several times a year, I hop on a little positioning flight and earn some extra miles. I’d had several instances where my flight has been cancelled, or changed, resulting in me changing my flight to one that works better for me…those price as full fare J tickets. On most roundtrips, I’m earning somewhere between 40k and 50k miles. Since you can often buy Alaska Miles for 2 cents, if we used that same valuation, I’m getting back somewhere in the range of $800 to $1000 in points, which almost cover a one way flight to Europe in biz. You can do the math – it’s an outstanding deal.

Currently, there are dates where you can just go to Edinburgh or Glasgow and price between $1500 and $2k in biz to select US cities. That’s almost equidistant to London if you live in the north.

Routes also open up whereby I can upgrade into First Class with points.

Like I did from Chicago to London on the 747 for just 20k points.

a teddy bear on a bed
Briitsh Airways First Class

Earning credit card points on top of it

What’s better yet, if I use my Amex Platinum to buy the tickets from an airline directly or via Amex Travel, I’m earning somewhere between 7500 and 10k Amex points as well. That reduces the out of pocket cost even more.


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This won’t last forever, and when the promotion finally ends, I’ll reassess. But for the time being, I’m perfectly happy to earn a lot of Miles while still flying flat, albeit in inferior seat to say AA.

On a lot of the routes, one of the options is to fly on American’s planes between the US and Europe for the same price.

I love Alaska Miles because they put me in products like Cathay First Class. Just 70k miles between the US and Asia.

a seat in a plane

Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.

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8 Comments

  • Christian May 26, 2018

    Why the higher earning rate if rescheduled?

    • Miles May 26, 2018

      On a reschedule they’ll often book you into full fare vs discount – different earn rates for various fare buckets

  • derek May 25, 2018

    I keep hearing about BA’s business class being inferior. In some ways, it is superior. The 777 window seats are rear facing which is slightly safer and also means if you lie flat, your head is slightly elevated rather than depressed in a forward facing seat. The window seat is also like a private cabin, not open like herringbone configerations.

    • Miles May 25, 2018

      Hey Derek – it’s more of a cabin wide sentiment. Sure there are seats that offer nice attributes, but if you’re booking last seat on an AA 77W in the middle you’ll be eons ahead than if you were on BA.

    • Andre May 26, 2018

      You will not find a blogger who will defend BA J. NONE. The only defense I have heard that has been pursuaive to me is that their J product is consistent throughout their entire fleet while other airlines take years to marry their hard products and most never ultimately do. The premise was that fare paying business class travelers who travel often prefer to know what they’re getting over better food, service or seats.

  • VK May 25, 2018

    if all ur miles are on AS, then how do u upgrade from J to F on BA?

    • Miles May 25, 2018

      VK – i put most my card spend on either an amex or chase and transfer in that way

  • dotti May 25, 2018

    thanks for the info!!

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