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Personally, I think it’s a matter of when, not if, we ultimately see the release of an Ink Business Reserve card from Chase. It would complete their business suite of cards to mimic their personal card options and create a head to head competitor with the Amex Business Platinum. I wrote yesterday about Chase’s Quadfecta which includes mixing personal and business cards, but if they completed their business card suite – your business could have a pretty fierce quad card stance in and of itself.
Chase’s Personal card offerings
- Chase Freedom
- Chase Freedom Unlimited
- Chase Sapphire Preferred
- Chase Sapphire Reserve
Chase’s complementary business card offerings
- Chase Ink Business Cash
- Chase Ink Business Unlimited
- Chase Ink Business Preferred
They’ve consistently rolled out and modified existing cards ( Ink Plus, Bold, etc ) to mirror their personal cards so it only makes sense that they’ve eventually roll out a true flagship business card.
Chase lost Korean as a transfer partner and recently, we’ve learned two large pieces of premium credit card news
- The new Amex Gold card is a beast and is the most compelling card of 2018
- The flagship Citi Prestige will be re-introduced in 2019 with 5x dining, 5x airline + several other bennies and a limitation on 4th night free
Losing Korean was a big deal – it was a highly reliable way to lock biz and first class seats to Asia at great rates. That’s gone, and those two new cards have better earn rates than the Reserve on some pretty key categories.
As a result there has been a momentum shift
Maybe it’s just my opinion, but the position that Chase and its Ultimate Rewards program is finishing 2018 is quite different than where it started. I still highly value the program and continue to put quite a bit of spend through their cards, BUT I’ve shifted all dining to my Gold card and even started putting more and more flight purchases on my newly acquired Amex Personal Plat ( Mercedes til January ) because it gives me 5x points.
If anything, I’d guess I’ve read more positive news regarding Amex than I have Chase this year.
I also downgraded the Reserve because I felt the value wasn’t there for me while also holding a Prestige, Amex personal Plat, and Amex Biz Plat. Add in the limitation of getting a sign up bonus to 48 months, and restricting the ability to hold both a Sapphire Preferred and Reserve at the same time and the program has had more negative headlines than positive.
Enter. Chase Ink Business Reserve 80k-100k offer with enriched benefits
Nothing changes the conversation like a new product, new benefits + rich earn categories ( that can easily be devalued later ), to not only complete the product portfolio they are seemingly building, but also re-shape the narrative on their program and positive press.
The Ink Business Preferred has maintained an 80k sign up bonus since its inception. I’d think The Reserve would offer at least this, if not match what it’s personal version debuted at, and also what Amex offered for their Biz Plat for a large portion of this year: 100K.
Whether it’s by year end is a big if, but I’d put money seeing it released before the 1st quarter of ’19 is over.
I have no “inside” information on this. It’s purely speculation, and I’m just prognosticating based off what I’d be advising if I were sitting in the meetings.
Chase now has a lot more information on what Citi is doing with their Prestige, a new product offering with the Gold card (who knows they may alter their Sapphire Preferred earn categories to match), and can attack the market appropriately.
Chase has also invested an enormous amount of money not just into the Ultimate Rewards brand, but the Reserve brand. They’ve lost 100s of millions on the personal Reserve, and right now the Amex Gold card is being described as the Reserve killer. What better way to reshape the narrative than to release another insanely rich card which bares the Reserve name, but this time targets the heaviest of spenders: businesses.
What do you think? Will we see it? By year’s end? Next year? Am I crazy?
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