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American Express Centurion Lounge LAX Pop-Up
Since 2015, it’s been pretty widely reported that Amex was going to put one of their Centurion Lounge at LAX. Most information points to that lounge being somewhere between terminals 6 and 7, but there hasn’t been a whole of status updates published since the news was reported in 2015. Well, back in December Amex surprised everyone and debuted a Centurion Pop-up lounge at LAX in Tom Bradley International. I recently in TBIT while laying over and visiting the Korean Air SkyTeam Lounge and decided to check out this American Express Centurion Lounge Lax Pop-up.
There isn’t really much to it
It’s essentially a collection of tables and chairs, some places to charge a device, and nothing having to do with food, beverage, or other Amex Centurion lounge amenities. It’s almost like this is a 3D poster…
There are some renderings of what the lounge may or may not look like…I’m assuming these renderings are for the LAX lounge, but there isn’t anything that states that.
Overall:
We’ll see how long the pop-up lasts in it’s current state. I think the idea has some potential, but I think they need to have more “wow” factor. They have the space, why not do some pop-up food and beverage events, or free massages. Market some of the fantastic amenities that members enjoy in a normal lounge to the general public. Do some manis and pedis…get a hashtag or something going…They could have priority lane for current Plat/Cent members, and everyone else gets to try it too. Combine that with some amazing sign-up offers and I think it could be a good buzz-worthy event until the new space is completed. Just an idea.
This review is a part of the Trip Report: Miles Traces his roots in Southeast Asia
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