We may receive a commission when you use our links. Monkey Miles has partnered with CardRatings for our coverage of credit card products. Monkey Miles and CardRatings may receive a commission from card issuers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities. We appreciate you using our links!!!
I really bite on branded collaborations that have a rooted sense of narrative or greater meaning. That’s what I like about this new Tumi featurette with Zoë Kravitz & Lenny Kraviz. It’s simple, well shot, and spotlights an aspect or desire of two recognizable personalities that we can all relate to: heritage. They trace some of their roots, and along the way, we see glimpses of Tumi products, but it’s not forced marketing, and exemplifies what I think will be become the broadest market place for advertising: branded collaborative social media marketing.
I’m personally a big fan of Tumi backpacks – Lenny has one in the ad, the Tumi Alpha 3. I’ve had two in my life. The first I got long, long ago while working at a Neiman Marcus while attending college ( Fantastic use of my double discount day). I carried that backpack for over a decade before buying my current Alpha Bravo. I love that bag just as much as my first, and while I’ve traded my Hartmann roller in for a Rimowa…I hard considered buying a Tumi to match my backpack.
Here’s a look at the full 3:20 featurette
*feature image courtesy of Tumi
Monkey Miles has partnered with CardRatings for our coverage of credit card products. Monkey Miles and CardRatings may receive a commission from card issuers
A Monkey Miles favorite for beginners and point pros alike because it earns unlimited 1.5x Ultimate Rewards with no annual fee.
♥ Earn 20k Bonus Points or $200 after $500 Spend in 3 months
♥5x on travel purchased via Chase Travel
♥3x on dining and drugstores
♥1.5x on all purchases, unlimited