We may receive a commission when you use our links. Monkey Miles has partnered with CardRatings for our coverage of credit card products. Monkey Miles and CardRatings may receive a commission from card issuers. Monkey Miles is also a Senior Advisor to Bilt Rewards Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities. We appreciate you using our links!!!
World of Hyatt has created revenue for competitors
Gary Leff wrote a great article about Cathay’s Elite devaluation and it got me thinking about an article I wrote last year, “Why Marriott may win most with World of Hyatt.” In that post I posited that the huge devaluation of Hyatt’s program actually incentivizes people like me to look elsewhere. And I have. It didn’t hurt that Hilton extended my Diamond Status through this year gratis, and I matched to Marriott Gold thru SPG Gold which I have with my Amex Biz Platinum. Other than using points here and there to stay with Hyatt, I’ve sought nights and stays elsewhere.
In Gary’s piece he talks about analysis that was done by Travel Data Daily that found:
What we found was that when loyalty members who consistently talk about their home airline suddenly begin talking about another airline in a positive manner or asking questions related to another airline, our research suggests the propensity for this individual to book a flight or switch loyalty programs significantly increases.
Our data analysis indicates that members who match the profile of talking about other programs positively, while simultaneously speaking negatively about Marco Polo were highly likely to switch (churn) loyalty programs within 85 days of making the statements.
That is me.
- I began speaking of other programs in a more favorable light
- I’ve simultaneously spoken negatively about Hyatt
- I’ve basically abandoned any effort to maintain Hyatt status.
I’m not a road warrior, but I would have done 25 stays to retain Diamond for another year…Hyatt’s elite program was so attractive that I sought out ways to make a stay with them happen. Even if it was less convenient and marginally more expensive – the status and points were worth the trouble. Now…I know I’m not going to hit Globalist Status ( 60 nights?!) and I don’t even care if I keep Explorist – I’d rather stay at a Marriott with Gold then a Hyatt with Explorist anyways. GIVE ME MY CLUB LEVEL!
I’m happy to stay with a chain that I’ll get more benefits for fewer stays ( even just credit card ownership) and if I end up at a Hyatt without much status…I’ll get a coffee at Starbucks and a bottle of wine or some beer at the local shop.
Monkey Miles has partnered with CardRatings for our coverage of credit card products. Monkey Miles and CardRatings may receive a commission from card issuers.
A Monkey Miles favorite for beginners and point pros alike – a staple of our wallet that earns Premium transferrable Ultimate Rewards. $95 annual fee
♥ Earn 60k Bonus Points after $4k Spend in 3 months
♥Points are transferrable to over dozen partners, or redeemable for 1.25c in Chase travel
♥5x on travel purchased via Chase Travel and 2x everywhere else
♥3x on dining, including eligible delivery services, takeout and dining out
♥3x on select streaming
♥ 3x points on online grocery purchases (excluding Target, Walmart and wholesale clubs
♥ $50 Annual Credit on hotel stays purchased via Ultimate Rewards. *New cardmembers can get this credit immediately – existing cardmembers get it after anniversary
♥ 10% Anniversary Point Bonus. Spend $10k in a year, get 1k bonus points.