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Alaska Air announces more crossover benefits with Virgin America
Alaska has been very proactive and communicative with their members regarding the merger with Virgin America. I woke up today with an email announcing more crossover benefits between the two companies as they continue to co-exist under the same umbrella. Let’s take a look at what new benefits we can enjoy, and what we have to look forward to later in the year.
Most members want their elite status to be reciprocal. Alaska is taking steps to make that happen. Here’s what you can enjoy now
- Priority Check-in
- Priority Boarding
What’s coming later on in the year?
- Free bags
- Comped premium seat selection
- Paid 1st class upgrades
It isn’t listed but I would hope that complimentary upgrades would roll out as well
- Check in with the airline OPERATING the flight. This means you could have booked on Alaska, but will fly on Virgin. Check in with Virgin
- Preferred seating isn’t reciprocally comped yet for elites. So use your confirmation code
I’m impressed with how Alaska is handling the merger. Both airlines have very loyal customers and have treated them like partners throughout the process. The increased earning potential that Alaska has in place through the rest of the year on its partners is INSANE, and the airline’s loyalty program still earns a mile for every mile flown. At a minimum. That’s fantastic! Kudos to you Alaska. You’re upholding a great program and communicating changes well ( aside from that crazy Emirates deval).