Hotels

LA meets London. We review the Soho Hotel London – Deluxe Junior Suite

a room with a bed and chairs

We may receive a commission when you use our links. Monkey Miles is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as CreditCards.com and CardRatings. This relationship may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Monkey Miles is also a Senior Advisor to Bilt Rewards. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.


Soho Hotel London – Deluxe Junior Suite

If you blink, you’ll miss it. But, if you’re in the know, tucked down an unassuming street, in the heart of Soho, you’ll find one of Hollywood’s favorite London haunts: The Soho Hotel.  It’s one of 10 Firmdale properties in the greater London area, and is particularly attractive to the media jetset because of its basement screening rooms ( one of which can hold over 100 guests ) and discreet location bang in the center of London’s nightlife district.

I’ve long heard rave reviews of Firmdale Hotels mostly entertainment industry friends who swear by The Crosby Street hotel in NYC and either The Ham Yard, Covent Garden Hotel, or the Soho Hotel here in London. Not that the other properties aren’t equally as cool, but those seem to be the names most often mentioned. I’ve been eager to stay at one for a long, long time, but have never pulled the trigger.

a building with a flag on the frontWhy?

London is full of pedigreed 5 star hotels that offer bespoke, round the clock service, and I’ve been lucky to stay at quite a few of them. While Firmdale Hotels are affiliated with Mr and Mrs. Smith, there isn’t really any reward program hack to access them, and they certainly aren’t cheap paying cash.

Sure, you could use Amex Fine Hotels and Resorts or Virtuoso to add benefits to your stay and lower your check out price, but it’s not the same as using points and leveraging elite status which is why most people read my blog.

As a result, I’ve prioritized the long list of other properties that provide reviews of properties readers can access via points. I’d also mention that my taste tends to lean classic luxury vs eclectic chic. So if I were to splurge, I’d prioritize putting my head to rest at the Savoy, Ritz, Connaught, Claridge’s, before plopping down the cash needed for The Soho Hotel.

But…. finally I’ve stayed at a Firmdale property thanks to my wife’s work trip. And maybe my attitude towards classic luxury has changed?

The Soho Hotel first impression

The moment you enter the lobby of the Soho Hotel you know you’re in for a wildly curated and stylish stay that melds the old with the new. For instance, at check in, the desk clerk will present you with a key from a cubby that houses it like an old time inn, but the key itself is a modern fob.

We were quickly checked in and escorted to our room by a bellhop.

a desk with a computer and a lamp on it

En route to the elevators, off to the right, you’ll find hotel’s restaurant: Refuel. If you’re wondering where there are large, decades old, gas cans used as decoration to divide the bar from the restaurant it’s because prior to being the Soho Hotel, the building was a parking garage. I love the thought behind the art and how an array of patterns, textures, and color swatches have been mish-mashed together.

For someone who prefers understated neutral tones and subdued style…I really did love the hotel’s aesthetic.

a restaurant with tables and chairs

Just past the elevators you’ll find the Drawing Room which you can have tea, coffee, hang out, etc. It’s a great spot to people watch, or just write a blog post.

a room with a large window and a large couch

Something I’ve never seen before…a well stocked, nearly full honor bar. If you’re a guest at the hotel, you can help yourself to whatever you’d like, write down what you had, and they take your word for it. This is a 24/7 honor bar as well.

a door with a glass window

 

The Room

There are 96 rooms featuring nearly floor to ceiling windows, custom made bed linens and bath products ( Rik Rak is made exclusively for Firmdale ). There hasn’t been a single detail overlooked. Everything, while individually interesting, just makes sense. While I’m not sure I’d want my home done in this particular color palette, it makes for an incredibly refreshing hotel stay. We stayed in a roughly 550 sq ft Deluxe Junior Suite on the back of the building.

a room with a bed and chairsThe room couldn’t have been more sun-drenched and I loved the layout. It felt much larger than the 550 sq feet it’s advertised as, and every nook and cranny had an outlet, mood lighting, or a place to sit.

The closets

I don’t think I’ve ever been as impressed with closets as I have at the Soho Hotel. Instead of just creating a mundane, uninspired place to store your clothes while on your holiday, the Soho Hotel decided to wrap them in padded wallpaper, give them a fancy crown molding, and fit them useful shelves and full length mirrors. It’s one of the best city room closets I’ve ever seen.

It’s not often you see mini bars which feature half bottles of Krug.

The Bathroom

Dual pedestal sinks, large soaker tub, 3 sets of RikRak shower gel/shampoo/conditioner for the sinks, tub, and shower.

Water pressure was good; however, the seal in the tub was a bit faulty and it didn’t hold water. I’m not a huge bath person, but when there is a tv in front of the tub and you’ve walked 15k steps…a super hot bath fit the bill.

a bathroom with a sink and a bathtub

Food

I had room service on several occasions and it was quite good and very fast. Also…no delivery fee which was a welcomed surprise.

a plate of food on a table

Fitness Center

Simply. A great gym featuring a punching bag, core balls, versa climber, cardio, free weights. The space isn’t huge but it’s exceptionally well equipped, and there is a shower if you’d arrive pre check-in and want to get a workout in.

a gym with exercise equipment

Overall

If you’re looking to plop yourself down in a very cool hotel that provides bespoke service with an eclectic chic vibe, and you’re willing to throw down 500+ pounds a night – this may very well be your spot. It’s effortlessly cool with a young, hip, seductive vibe that makes guests feel like they’re on they know somebody who knows somebody.

In a city filled with old world charm, legacy 5 star hotels with world wide recognition, the Soho Hotel does it very differently, and very well.  My wife also looooooved it…so who knows – maybe we’ll be making use of our Capital One Venture X travel credit at a property like this where we will at least offset part of the cost, earn 10x points in portal, and treat ourselves in the future.

Other London Hotels we’ve reviewed

Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.

a blue credit card with blue lines and white text

Learn More

Affiliate LInk

Chase Sapphire Preferred® Card


4.8
4.8/5
The Chase Sapphire Preferred® is a great starter card that earns Premium Ultimate Rewards that can be transferred into over a dozen partners many of which are US based including Hyatt, Southwest, United, IHG, and Marriott.

Welcome Offer

Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening. 

Annual Fee

$95

Points Earned

Transferrable Chase Ultimate Rewards

  • Earn 60,000 bonus points after you spend $4,000 on purchases in the first 3 months from account opening.
    • That’s $750 when you redeem through Chase Travel℠
  • 5x on all travel purchased through Chase Travel℠
  • 3x on dining, including eligible delivery services for takeout & dining out
  • 3x on select streaming services
  • 3x on online grocery purchases
    • (excluding Target, Walmart and wholesale clubs)
  • $50 Annual Chase Travel Hotel Credit via Chase Travel℠
    • The begins immediately for new cardmembers and after your account anniversary for existing cardmembers
  • 2x on all other travel
  • 10% Anniversary Bonus
    • Every year you keep the card, your total spend will yield a 10% points bonus. If you spend $10k in a year, you’ll get 1k bonus points
  • Chase Sapphire Preferred continues to redeem at 1.25c in the Chase Travel℠ and the slew of other benefits remain in tact including Auto Rental Collision Damage Waiver ( primary ), purchase protections, etc.
  • Points are transferrable to 14 Ultimate Rewards partners
  • Redeem in Chase Travel℠ for 1.25 cents per point
  • No foreign transaction fees
  • Suite of Travel and Purchase Coverage
    • Auto Rental Collision Damage Waiver is my favorite
  • Get complimentary access to DashPass which unlocks $0 delivery fees and lower service fees for a minimum of one year when you activate by December 31, 2024
  • $95 Annual Fee

We keep an up to date spreadsheet that lists the best ever offers: You can find that spreadsheet here.

Historically 80k is a very, very good offer and hit in both 2022 and 2023. In 2021, we saw the offer hit an all time high of 100k. Who knows if that will ever come back.

Main Cast: 

Cards that earn flexible points and should be used on the bulk of your purchases.

Supporting Cast:

Cards that earn fixed points in the currency of the airline/hotel and can not be transferred at attractive rates. These cards yield benefits that make it worth keeping, but not necessarily worth putting a lot of your everyday spend on. 

The Chase Sapphire Preferred® is exceptional starter card and offers transferrable Ultimate Rewards, and pairs well with other Chase cards.

If you carry this card alongside Chase’s cashback cards like the Chase Freedom Flex®  and Chase Freedom Unlimited® or the business versions: Ink Business Cash® , Ink Business Unlimited® you can combine the points into Preferred account and transfer into hotel and airline partners

Annual fee is quite low at $95 a year + you get a 10% anniversary bonus on points + $50 hotel credit in Chase travel.

The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved, or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.