This site is part of an affiliate sales network and may earn compensation when a customer clicks on a link, when an application is approved, or when an account is opened. This relationship may impact how and where links appear on this site. This site does not include all financial companies or all available financial offers. Zachary Abel is also a Senior Advisor to Bilt Rewards. Terms apply to American Express benefits and offers. Enrollment may be required for select American Express benefits and offers. Visit americanexpress.com to learn more Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.
These past few weeks have been uber exciting for AV geeks and luxury cabin enthusiasts. After long waits, and much speculation, we were introduced to A350 configurations that will premiere both British Airways and Virgin Atlantic’s new business class cabins. It was a surprising turn of events to say the least. I don’t think there were many who would have put money down that BA would emerge with a business class that may end up being the best in the sky after years and year of offering one of the least competitive in the market. Both airlines will massively improve the experience for passengers, and I thought it’d be fun to put them head to head.
What are they currently offering as Business Class seats/Cabins?
Two weeks ago I flew from JFK to London on British Airways Club World, and then flew back on Virgin Atlantic Upper Class. Both offer completely 180 degree, lie flat, products.
Virgin offers a uniform seat in a herringbone configuration where every passenger sits head in, feet out, and has to get up in order to fold the seat forward into bed mode. You may have to encounter passengers like the one below which could be awkward for everyone. There is very little storage.
BA on the other hand offers a seat with a fold down footstool. The torso portion of the seat reclines down to meet it, and thus, pieces together the bed. Depending on cabin configuration you may sit in a 2-3-2 or 2-4-2 configuration whereby nearly all center passengers have to step over the aisle passengers to gain access. It’s cumbersome and really incentivizes doing your research to find the best seat to sit in ( hint: some seats offer window and aisle access, but they are few and far between).
Here are the specs for each airline’s new product.
Looking at each airline’s new spec sheet, the products are very competitive. In fact, the Cirrus and Super Diamond are my two favorite airline seat configurations. I’ll note, I haven’t flown an Apex suite yet ( feature on Korean Airlines/Oman), but I’ve flown just about every other configuration made. They’re both reverse herringbone, private, easily converted into beds, with a good seat width, ample storage, and a bed that is long enough to accommodate my 6′ 165lb frame quite well.
Having experienced both airlines in business class and then comparing them to what you’d expect from a hotel, I’d say British Airways offers something like JW Marriott/Ritz Carlton experience whereas Virgin is more like W/Edition. Stately luxury vs say hip/modern.
Here’s what you’ll see from the aisle
Both airlines have fit their new business class cabins with reverse herringbone configurations. What this means is your head will be nearer the aisle and your feet angled in. This provides increased privacy from those walking up and down the aisle. I lean towards the stately refined experience as a matter of my own personal taste. Both seats look incredible tho.
What the seats look like from above
You can see that both will provide ample workspace. Virgin’s has integrated seating controls on the edge of the left table whereas BA’s operates from a touch screen. Both feature small cabinets for storage and if Virgin’s Cirrus is setup similar to Cathay/AA then there is a large storage compartment to the lower left vs BA’s will have storage under those panels above the seating controls. Virgin is apparently debuting better bedding, but having flown BA’s newly appointed White Company – it’s quite nice and only the Saks bedding from United has been better IMO.
One thing to note when it comes to IFE ( In-Flight Entertainment) is that Super Diamond seats have fixed tv screens. This affords you the ability to start watching a program as soon as you get onboard and then continue through take off and landing without ever having to stow the screen. Virgin, on the other hand, features the Cirrus design that offers a pop-out screen that usually needs to be stowed on take off and landing. I’d assume both IFE will offer programming before take-off and after landing so this is a difference to note.
Have we seen these seats on other aircraft?
Yes…in fact, AA, EVA, and Cathay operate versions of both seats.
And AA, Qatar, Hong Kong Airlines, Air Canada, and China Airlines utilize a Super Diamond
But…how bout the doors
Virgin will have a small sliding door feature, but it will only partially close. BA will feature a fully enclosed suite that be the first Super Diamond, reverse herringbone, closed door suite in the world. Ironically, BA blew the doors off expectations…with doors.
Who will be crowned best British business class?
Both Virgin Atlantic and British Airways have greatly improved their existing
Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.
Chase Sapphire Preferred® Card
The Chase Sapphire Preferred® Card went through a major refresh in 2026 adding new bonus categories, travel protections, statement credits, and remains one of the best travel starter cards in the market. It earns Premium Ultimate Rewards that can be transferred into over a dozen partners many of which are US based including Hyatt, Southwest, United, IHG, and Marriott. Note that Hyatt is now a 4:3 transfer partner
Welcome Offer
Earn 100,000 bonus points after you spend $5,000 on purchases in the first 3 months from account opening
Annual Fee
$95
Points Earned
Transferrable Chase Ultimate Rewards
Earn
- 5x on all travel purchased through Chase Travel℠
- NEW ACCELERATED EARN CATEGORY: 3x points on gas and EV charging
- NEW ACCELERATED EARN CATEGORY: 3x points on vacation homes at top brands
- Cardmembers will earn 3x points on vacation homes at these top brands: Airbnb, Vrbo, Plu Guide, HomeAway, Homestay.com and Vacasa.
- 3x on dining, including eligible delivery services for takeout & dining out
- 3x on select streaming services
- 3x on online grocery purchases
- (excluding Target, Walmart and wholesale clubs)
- 2x on all other travel
- 1x on everyday purchases
- 5x points on Lyft rides Earn 5x total points on eligible Lyft rides including ride share, bike and scooter rides and subscription and membership products through September 30, 2027.
- 5x total points on Peloton equipment Earn 5x total points on eligible Peloton equipment and accessory purchases over $150 through December 31, 2027.
Benefits and Credits
- $100 Annual Chase Travel Hotel Credit via Chase Travel℠
- NEW: $120 Global Entry, TSA PreCheck or NEXUS fee credit Cardmembers will receive one statement credit of up to $120 every four years as reimbursement for the application fee charged to the card.
- NEW: Complimentary Apple TV subscription for one year
- Points are transferrable to 14 Ultimate Rewards partners
- No foreign transaction fees
- Suite of Travel and Purchase Coverage
- Auto Rental Collision Damage Waiver is my favorite
- Complimentary DashPass which unlocks $0 delivery fees & lower service fees for a min. of one year when you activate by 12/31/27. Plus, a $10 promo each month on non-restaurant orders
We keep an up to date spreadsheet that lists the best ever offers: You can find that spreadsheet here.
Historically 80k is a very, very good offer and hit in both 2022 and 2023. In 2021, we saw the offer hit an all time high of 100k. Who knows if that will ever come back.
Main Cast:
Cards that earn flexible points and should be used on the bulk of your purchases.
Supporting Cast:
Cards that earn fixed points in the currency of the airline/hotel and can not be transferred at attractive rates. These cards yield benefits that make it worth keeping, but not necessarily worth putting a lot of your everyday spend on.
The Chase Sapphire Preferred® Card is great starter card and offers transferrable Ultimate Rewards, and pairs well with other Chase cards.
If you carry this card alongside Chase’s cashback cards like the Chase Freedom Flex® and Chase Freedom Unlimited® or the business versions: Chase Ink Business Cash® , Chase Ink Business Unlimited® you can combine the points into the Sapphire Preferred account and transfer into hotel and airline partners
Annual fee remains quite low at $95 a year and if you use the $100 Annual Chase Travel Hotel Credit via Chase Travel℠ you’ll wipe out that annual fee every year. It has great bonus categories and other useful statement credits to enhance your travel.
One thing that is a bummer is Chase lowered the transfer ratio to World of Hyatt from 1:1 to 4:3.
The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved, or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.