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Last year Hyatt expanded its footprint in the luxury boutique market with a Small Luxury Hotels of the World partnership. This afforded Hyatt loyalists the ability to earn and burn points at a large crop of independently owned and operated hotels around the world. It created more incentive for customers to choose Hyatt for their business because they’d have more options to redeem for their leisure travel.
They doubled down on this strategy by purchasing Thompson Hotels, Joie de Vivre, Alila and Destination Hotels which added 85 new hotel properties to their portfolio. Now, we get more information as to the integration of the new properties, dates, and even some award levels.
On March 28th Thompson hotels will be avail, and then on May 15th, Joie de Vivre will join the Hyatt family. Destination hotels and Alila will be announced at a later date
Currently only Thompson has released award redemptions levels:
- Category 4 ( 15k a night )
- Thompson Chicago
- Gild Hall New York
- Category 5 ( 20k )
- Thompson Seattle
- Category 6 ( 25k )
- Thompson Zihautenejo
- The Cape ( Thompson Cabo )
- Thompson Nashville
- Thompson Toronto
- The Beekman, NYC
The Cape is the one Thompson property I’m most excited about experiencing. It’s a sleek, sexy resort that is uber Instagrammable and offers a boutique redemption option in Cabo vs Hyatt’s Ziva and Place options.
Since we still have some time before you can earn, let alone burn, points at Joie De Vivre, I expect we will be hearing which properties are redeemable at different category rates sometime in May. I have no info on this, but it would correlate with the Thompson announcement which stipulated categories the day before they were available.
A Promo to celebrate: 2000 bonus points for your first stay at each of these new brands, plus a free night when you try all four!
- In total 20 new destinations will be serviced
- 60 more hotels
- Hyatt’s Resort portfolio will increase by 60%
I’m planning a trip to Bali later in the year and promos like this certainly incentivize me to investigate Alila has a potential brand to try out vs other competitors. Alila has one location in the US: Big Sur. And wow…does it look incredible.
Are you excited for these new earn and burn opportunities? I AM!
You can view the entire press release here
*feature image courtesy of Alila from the Alila Villas Ubud
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