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Silent but deadly – Virgin Atlantic devalues ANA award chart without notice

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Virgin Atlantic devalues ANA award chart

Silent but deadly is usually how my friends describe being around me after I eat dairy ( I am, at best, lactose sensitive ). But, this time around, it’s how I like to describe program devaluations without notice…someone releases a stench into the air and it goes without notice until someone smells it.  The fine people over at Thrifty Traveler smelled it, and pointed their fingers right at the culprit: Virgin Atlantic.

Look, no one likes a devaluation, but dropping one without notice is just plain disrespectful and stinks. To be fair…the redemption was arguably the best deal in the sky, and people have been calling for its devaluation for a long, long time, and the hit wasn’t THAT bad. It could be way, way worse, and at least for the time being, only affects first class. The business class redemption is still in tact. Let’s take a look.

Compare the Old and New Virgin Atlantic award charts for ANA

You’ll see it will take 30 to 40% more points to fly First Class from the mainland USA to Japan now.

New Virgin Atlantic ANA  Old Virgin Atlantic ANA
East Coast
  • 90k roundtrip in business class
  • 145k roundtrip in first class ( over 30% higher )
East Coast
  • 90k roundtrip in business class
  • 110k roundtrip in first class
West Coast
  • 95k roundtrip in business class
  • 170k roundtrip in first class ( over 40% higher )
West Coast
  • 95k roundtrip in business class
  • 120k roundtrip in first class
Hawaii
  • 70k roundtrip in business class
  • 115k roundtrip in first class ( about 20% higher )
Hawaii
  • 70k roundtrip in business class
  • 90k roundtrip in first class

Here is a look at the full Old Virgin Atlantic Award Chart for ANA

As you can see, the prices within Asia were pretty cheap as well and that has definitely changed.Virgin Atlantic ANA chartThe New Virgin Atlantic Award chart for ANA

You can see here that prices went from 80k roundtrip Japan ot Southeast Asia to 105k. Roughly 30% rise in prices.

a screenshot of a flight schedule

Overall

Nobody likes devaluations, and certainly people don’t like the lack of communication. But, it could have been WAY worse, and business class, thus far, is unaffected.

Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.

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