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Virgin Atlantic devalues ANA award chart
Silent but deadly is usually how my friends describe being around me after I eat dairy ( I am, at best, lactose sensitive ). But, this time around, it’s how I like to describe program devaluations without notice…someone releases a stench into the air and it goes without notice until someone smells it. The fine people over at Thrifty Traveler smelled it, and pointed their fingers right at the culprit: Virgin Atlantic.
Look, no one likes a devaluation, but dropping one without notice is just plain disrespectful and stinks. To be fair…the redemption was arguably the best deal in the sky, and people have been calling for its devaluation for a long, long time, and the hit wasn’t THAT bad. It could be way, way worse, and at least for the time being, only affects first class. The business class redemption is still in tact. Let’s take a look.
Compare the Old and New Virgin Atlantic award charts for ANA
You’ll see it will take 30 to 40% more points to fly First Class from the mainland USA to Japan now.
New Virgin Atlantic ANA | Old Virgin Atlantic ANA |
East Coast
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East Coast
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West Coast
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West Coast
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Hawaii
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Hawaii
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Here is a look at the full Old Virgin Atlantic Award Chart for ANA
As you can see, the prices within Asia were pretty cheap as well and that has definitely changed.
The New Virgin Atlantic Award chart for ANA
You can see here that prices went from 80k roundtrip Japan ot Southeast Asia to 105k. Roughly 30% rise in prices.
Overall
Nobody likes devaluations, and certainly people don’t like the lack of communication. But, it could have been WAY worse, and business class, thus far, is unaffected.