Hotels

Uh oh…Hyatt’s Mr and Mrs Smith is a big flop for award bookings – does this spell the beginning of the end?

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Those of us who love to use points at World of Hyatt properties have been on pins and needles waiting in anticipation of how Mr and Mrs Smith properties would be folded into their current portfolio. If you’re unaware Mr and Mrs Smith was acquired by Hyatt in 2023 to replace the outgoing partnership of Small Luxury Hotels, and that partnership unlocked the world of many small luxury boutique properties with points at often incredible value. That was the hope with Mr and Mrs Smith as well.

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Well… those a bunch of those properties are now available to book and…I’m quite confused and disappointed. What the heck is going on?

Hyatt has a fixed award chart for all of their other brands, but Mr and Mrs Smith properties seem to be floating in a dynamic way similar to IHG, Marriott, or Hilton. I hope this isn’t a canary in the coal mine. Case in point: the rooms at Flat Mountain Farm. The Wren is a very cool 2 bedroom cabin that costs $595 per night…in points it’s 72,250. What is that? That rate doesn’t exist anywhere else.

In fact, this is one of the worst valuations of Hyatt points at less than a penny a point.

This is the fixed rate Hyatt chart at normal hotels

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Is this the beginning of the end?

As much as I don’t want to say it, I fear that one day Hyatt will go fully dynamic and destroy their unique value proposition in the hotel space. Is that day now? No…but this move is quite worrying, and one might say, well Zach these hotels are so different and distinct how could you peg them to various categories? That’s a great question, but they were able to do it when they partnered with Small Luxury Hotels and they own the Mr and Mrs Smith booking platform, so…why not?

While the Mr and Mrs Smith hotels look very cool…they seem to be a terrible use of the points.

Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.

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3 Comments

  • Damon April 27, 2024

    It’s a mess, completely useless, and lost SLH. How could anyone put a positive spin. Looks like Hyatt pulled all Mr and Mrs off line. None are bookable now.

  • jfhscott April 25, 2024

    No worries here.

    This is, I think, a function of Hyatt’s lack of contractual control over the odd confederation of Smith properties.

  • Christian April 25, 2024

    Thank you. So many bloggers are pleased about this but I’m not only ambivalent about it, I’m downright troubled. No award charts and rotten award prices are nothing to cheer about and lead Hyatt in the absolute wrong direction. As bad as it sounds I hope that this experiment fails miserably and Hyatt reverts to what made them appealing in the first place.

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