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Virgin Atlantic sours Delta sweet spot mileage redemptions

Delta One Suite

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Virgin Atlantic sours Delta sweet spot mileage redemptions

Update: We have amended this post after learning that Virgin Atlantic has kept their Delta chart to Europe in tact, and the devaluation affects US to Asia flights only.

We know that all good things come to an end, and Virgin Atlantic decided to do their worst with their Delta redemption charts without warning and in the middle of the night.  Should we be surprised? Virgin Atlantic did a similar thing to the Air China chart increasing prices by 300%. While I think the prices had to surely come up at some point, some head’s up would go a long way in customer trust and loyalty. Virgin Atlantic has had loads of financial strains over the past year as it faced seemingly an unending amount of existential crises.

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courtesy of Delta.com

Virgin Atlantic is transfer partner of multiple currencies

There are 5 transferrable currencies currently in existence. Capital One is the only one that doesn’t have transfer capabilities to Virgin Atlantic. That means there are numerous ways to accrue massive amounts of Virgin Atlantic miles and their Delta redemptions have always been a great sweet spot

If you’d like more information on earning transferrable points and which cards may be right for you, click those links for more info.

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Here is what you used to be able to do with Virgin Atlantic with a Delta Redemption:

50k One way US to Europe in business – Virgin has confirmed that the flights into Europe will stay unaffected.

a screenshot of a flight ticket

60k One Way US to Asia in business

Virgin Atlantic search Delta Suites

Now, let’s take a look at what we can do now

The new levels of redemption are split into 3 different categories: Standard+Peak to/from UK, and then Distance based. Each category is then defined by Main Cabin vs Delta One/Business

Standard Season/Peak Season to/from UK

These rates aren’t that egregious when it comes to miles – they range from 90k to 135k roundtrip, but the taxes and fees are downright ludicrous. These rates are pretty much akin to what Virgin charges on their own metal, so while the taxes and fees are super high, they are commensurate with Virgin Atlantic’s own redemptions.

a screenshot of a flight schedule
Virgin Atlantic Delta Redemption to UK Standard Season
a screenshot of a flight schedule
Virgin Atlantic Delta Redemption to UK Peak Season

Here’s a look at the distance based Virgin Atlantic Delta chart for Asia Only

This is where you see an absolute obliteration of currency value. It’s not even funny how much they tore it up on long haul, premium cabin redemptions.

The flight from Minneapolis to Tokyo that I would have run 60k miles would just sneak in under 165k one way since the flight distance is 5982.  That means Atlanta to Asia flights will clock in at that top rate.

a screenshot of a flight schedule
Virgin Atlantic Delta Redemption Table

Overall

There was a solid week or so where we thought the redemptions had completely exploded, but…while it’s not ideal that the Asia routes have been devalued, at least the US to Europe routes ( aside from those mentioned in the UK examples ) have stayed in tact. 50k to Europe on Delta Metal is still a helluva deal.

Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.

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2 Comments

  • The Arts Traveler January 3, 2021

    Well, this is most unwelcome news. That trip to Paris on Delta metal using Virgin Atlantic miles is now dead.

    I only have about 20,000 Virgin Atlantic miles. What can you do with that? Is it possible to book domestic Delta flights with those and if so how do you do that? Do these miles have any use whatsoever now?

  • Sho'nuff January 2, 2021

    It’s getting to a point where I’m going to stop caring about redemption and just use the portals to buy flights without all the hassle. This is a total bummer, I was planning on doing HNL to HND and it’s only 35k for biz. I think according to this chart, that’s now 80k. Virgin sucks for doing this without notice or a runway.

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