If you're looking at a nice watch, check Targeted Amex Offers - 12.5k Bonus points/$500 spend

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One of my favorite benefits of holding an American Express are the targeted Amex Offers. I currently hold two Amex Platinums, one business version and the now retired Mercedes Benz branded version, and together they cost me $1000 a year in annual fees. That’s a hefty amount. While they both carry a bevy of benefits, I’ve found that I extract a ton of value in these targeted offers. Recently I was targeted by Tourneau, which sells luxury watches. I’m a big watch guy, and have on numerous occasions spent far too long ogling watches at Tourneau. Everyone values points a little differently, but if you place them between 1.5 and 2 cents a pop, you’re looking at a big discount.