Hotels Reviews

Review: Trafalgar St James London Curio Collection – stunning rooftop bar and great location

a building with flags on the front

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If you’re a Hilton Enthusiast and you’re headed to London… look no further. This is your spot. I’ve stayed a many Hilton hotels in London, and this is my favorite ( barring the newly added SLH properties which I haven’t tried ). The Trafalgar St James London is a wonderfully located property with a a roof bar that will light your Instagram on fire. I’ve been to London countless times and until I stayed here… had no idea it even existed. Well, we tried it out, and it didn’t disappoint.

a building with a clock on the front

Stay Details:

We booked this a couple weeks in advance at the rate of 80k per night with a 5th night free. Total was 320k points and rates at the hotel were in the 500 pound a night range. I put HIlton point at a 1/2 penny a point, so this would have been $1600 if we’d bought the points during a sale, for a room that easily would have fetched in the $2500 to $3k range after taxes and fees.

  • When: 2023
  • Rate: 80k per night, 5th night free
  • Status: Hilton Diamond courtesy of Amex Aspire
    • Free Breakfast

Note…the hotel has recently added 6 Garden suites as well. 

Other London Hotels we have reviewed

Location

If you are on the hunt for touristy things to see, do, experience…this is a wonderful location.

Check in –

Small lobby, intimate feeling. It’s almost as if you’re staying in a much smaller hotel than it actually is. The feel is quaint, smiles, and juxtaposed with the craziness of Trafalgar Square just outside the door, it’s highly welcomed upon entry. The below is an updated image since my visit.

a lobby with marble flooring and a marble floor

 

The Room

The room wasn’t really anything to write home about; however, when compared to the Great Scotland Yard from Hyatt just around the corner, it seems absolutely massive. It could certainly have used more light, ours had just the single window, but when you’re in London, you’re out and about, not holed up in the room. For us, the size was absolutely fine.

The style is kinda all of the place. Bright patterns, framed rock n rollers, etc with a very tradational exterior. Personally, I’d have favored them keeping a traditional luxury aesthitic vs trying to be a hip trendy boutique property. Curio tho does tend to lean in this direction with juxtaposing rakish interiors and very traditional and tasteful exteriors.

a bed in a roomBathroom:

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Dining

Breakfast is served on the main level and is nice. A small buffet + order off the menu. It’s all included which is amazing compared to the measly credit Hilton gives you in the States that barely coveres a coffee and muffin. This is a real breakfast served in “Rockwell” ( The image below was sent to me from the hotel post renovation )

a restaurant with tables and chairs

 

The rooftop is open to the public, but you will definitely need reservations. If you’re a guest at the hotel, pop up, and they will seat you promptly. There are multiple areas to sit. The best is looking over Trafalgar Square at the railing.

a view of a city from a rooftop

Gym

It’s a small one tucked just behind the lobby.

a room with exercise equipment

Overall

Would I stay here again? Absolutely. Great location with an amazing rooftop. I’m not a Hilton fanboy tho, so the odds are, I’d be at one of the Hyatt properties. If I had to choose a Hilton in the city, this would be it followed by the Waldorf, then Queen’s Gate, then Conrad. Sadly, the Biltmore left the Hilton group. It was really the grande dame of the city for Hilton.

Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.

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Affiliate Link

 

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The Chase Sapphire Preferred® Card went through a major refresh in 2026 adding new bonus categories, travel protections, statement credits, and remains one of the best travel starter cards in the market.  It earns Premium Ultimate Rewards that can be transferred into over a dozen partners many of which are US based including Hyatt, Southwest, United, IHG, and Marriott. Note that Hyatt is now a 4:3 transfer partner

Welcome Offer

Earn 75,000 bonus points after you spend $5,000 on purchases in the first 3 months from account opening

Annual Fee

$95

Points Earned

Transferrable Chase Ultimate Rewards

Earn

  • 5x on all travel purchased through Chase Travel℠
  • 3x points on gas and EV charging
  • 3x points on vacation homes at top brands
    • Cardmembers will earn 3x points on vacation homes at these top brands: Airbnb, Vrbo, Plu Guide, HomeAway, Homestay.com and Vacasa.
  • 3x on dining, including eligible delivery services for takeout & dining out
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  • 3x on online grocery purchases
    • (excluding Target, Walmart and wholesale clubs)
  • 2x on all other travel
  • 1x on everyday purchases

Benefits and Credits

  • Earn up to $100 in statement credits each account anniversary year for hotel stays through Chase Travel℠
  • Count on Trip Cancellation/Interruption Insurance, Auto Rental Collision Damage Waiver, Emergency Evacuation and Transportation and more
  • Get a year of complimentary Apple TV when activated by December 31, 2026 – a value of $156.
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  • Transfer points to leading airline and hotel loyalty programs
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We keep an up to date spreadsheet that lists the best ever offers: You can find that spreadsheet here.

Historically 80k is a very, very good offer and hit in both 2022 and 2023. In 2021, we saw the offer hit an all time high of 100k. Who knows if that will ever come back.

Main Cast: 

Cards that earn flexible points and should be used on the bulk of your purchases.

Supporting Cast:

Cards that earn fixed points in the currency of the airline/hotel and can not be transferred at attractive rates. These cards yield benefits that make it worth keeping, but not necessarily worth putting a lot of your everyday spend on. 

The Chase Sapphire Preferred® Card is great starter card and offers transferrable Ultimate Rewards, and pairs well with other Chase cards.

If you carry this card alongside Chase’s cashback cards like the Chase Freedom Flex®  and Chase Freedom Unlimited® or the business versions: Chase Ink Business Cash® ,  Chase Ink Business Unlimited® you can combine the points into the Sapphire Preferred account and transfer into hotel and airline partners

Annual fee remains quite low at $95 a year and it has great bonus categories and useful statement credits that not only enhance your travel, but help offset the annual fee.

One thing that is a bummer is Chase lowered the transfer ratio to World of Hyatt from 1:1 to 4:3. 

The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved, or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

1 Comment

  • FabinhoBP April 29, 2025

    I’ve recently stayed on the Trafalgar St James and Conrad St James and I found everything on the Conrad much better except for the location which I prefer the Trafalgar.
    Given the choice, I would always pick the Conrad.

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