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Rakuten, formerly Ebates, created a new program whereby you could earn American Express Membership Rewards in lieu of Cash Back. This was exclusively reserved for new Rakuten members up until a few days ago. Now, the program has evolved, and you’ll be able to change your account settings to Membership Rewards. The earn rate would be 1% cash back = 1 Membership Reward point.
Personally, this will be my go-to as I value Membership Rewards over 1%. One way to think about this mentally is if you see 10% Cash Back listed you’ll be earning 10x Membership Rewards. Spend $100 get 1k MR.
First go to My Account
Then account settings where you’ll find this:
If you don’t have a Rakuten account, you’ll need to select either PayPal or Big Fat Check
Then select Membership Rewards
And Voila…you’ll be earning Amex vs Cash Back
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